Archive for July, 2009

Evolution of a blogger!

July 31st, 2009 | Biz Blogs | No Comments »

[Evolution of one of the most influential personalities online]

I followed Seth Godin’s posts from the blog since 2002. Yes, I read most of them. And here is what I observed - 

1. Quality - Seth’s blogging has evolved from being mundane chronicles to interesting ideas to inspirational sermons. And that simply signifies that the more you do it, the better you get. I had been looking for one-liners from his blogs for Sethisms. And to my wonder it was extremely difficult to find them in his earlier posts. There wasn’t the charisma. Infact (God save me!) I am daring to offend the god-in-seth, many posts are plain boring.  

2. Style - Those of us who admire Seth’s typical pithy blogging style should visit his March 2002 archive. One of the posts is over 4500 words. Yes you read it right. A full ten page report on a blog post. Impossible says I’m possible. 

3. Quantity - I have been wondering how does Seth manage to blog daily. That is another habit he has created over time. He used to be inconsistent (ranging from daily to fortnightly) and infrequent in his initial years.   

4. Followers - I have no stats for this one (can someone provide?), but I reckon, from the traceback counts that He didn’t start as one of the most influential blogger online. He has built it over these 7 years. 

This should take a lot of load off rookies (like me) and teach them some patience. Phew!

What we can learn from this is that the Best that we see in the world is not made in a day. Blogging is like farming. You sow the seeds of valuable content, you connect with people and nourish your readership, you protect it against spams and it’s then that you’d be able to enjoy the harvest. Happy Blogging!
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Sethisms - from the God-in-Seth

July 30th, 2009 | Biz Blogs | 4 Comments »

One liners have always been thought inspiring and helpful for me. I’ve been following Seth for about an year now. I just thought, it would be great to share his pithy power packed thoughts with everyone. So here is Seth on various topics: (taken from his blogs)  

Startups: Being the dumbest partner in a room of smart people is exactly where you want to be.

Excellence: So, if there’s time for an emergency (Jello), why isn’t there time for brilliance, generosity or learning?

Work: When you’re gone, will they miss what you do? It’s not too late to change the answer…

Marketing: The only way your organization is going to make an impact is to market in the way only you can.

Buying: “..people end up buying the thing they want, not the thing they necessarily need.” - 

Customers: If you don’t like the way someone is acting, understand you can’t change his behavior, you can only change his circumstances.

Marketing: It’s not the data that people seek, it’s the mood.

Aim: If you have no wish, how can it possibly come true?

Boss: Trying to convince a CEO of anything is a little like trying to convince a cop not to give you a ticket. It’s possible, but rarely worth the effort, given the odds.

Humility: “You are right. I screwed up. I’m sorry.”

Organization: Transparency works if it’s authentic.

Performance: Interesting business lesson learned on a bicycle: it’s very difficult to improve your performance on the downhills.

Change: Change is a bear, but it’s better than death. 

Marketers: all marketers are now on an island

Marketing: We market to friends very differently than we market to strangers.

Marketing: Big marketing breakthroughs always come from doing something that everyone else says is off the table.

Psychology: We notice what we choose to notice.

Focus: Do you have an agenda? 

Mistakes: Retractions let your marketing (and your entire organization) move forward even after you’ve made a mistake. 

Decisions: A knife usually cuts through the clutter better than a spoon.

Recruiting: If you want to hire a copywriter, do some copywriting.

Outsourcing: Safe is Risky.

Permission Marketing: Permission is like dating. You don’t start by asking for the sale at first impression. You earn the right, over time, bit by bit.

Success: If there were shortcuts, people smarter than you and me would have found them already. 

Sales: Every bad sale costs you five. 

I’d hang it on my desk. If you happen to print them on your T-shirt, send me one too. :-)

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Being Tribal (On Triiibes anniversary)

July 29th, 2009 | Uncategorized | 2 Comments »

Being a part of the tribe is human nature. At this instant, unknowingly you are a part of several tribes. Some of them are perhaps led by you. And there is certainly an awesome lot of people waiting to be a part of your tribe, waiting to be led by you. 

Did you realize this before? 

If it sparks some ideas in you, you should grab a copy of Seth Godin’s Tribes. 

Seth himself leads a Triiibe of over 6500 leaders and marketers from around the world. And I am proud to be a part of this closed networking group. I have met some wonderful, inspiring people at Triiibes. People who already had big tribes of their own, but were still caring enough to ear my voice. People who had no business with me but were enthusiastic enough to guide me, introduce me to more awesome people who could help me. People who valued my suggestions and confided their problems and vulnerabilities with me. People who I hardly know but are ready to share business strategies and ask suggestions. 

Isn’t that wonderful? If you are leading a tribe and wanna be a part of triiibes, you can request Seth. He listens.

On anniversary of Triiibes this post is dedicated to all triiibesters, Thank you! you all are wonderful people.
Don’t miss: Ed Brenegar’s comments on this occasion.


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UVTimes gets a mention!

July 15th, 2009 | Biz Blogs | 2 Comments »

Just post it’s anniversary, UVTimes has been able to find a place as a guest in Conor Kenny’s blog. Conor Kenny is a business advisor and workshop specialist in Ireland. 


He recently started an initiative of inviting Guest bloggers from all round the world and has now got a great compilation. Do checkout Conor’s blog.   


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Blogging success stories!!!

July 5th, 2009 | Uncategorized | 2 Comments »

I took a series of interviews of a few businessmen who took to Blogging. They are not Big names, they are people who are trying to make a mark. Here are excerpts of the feedback they gave about blogging - You’d be able to see how blogging has helped them in their pursuit:

+ Jodi Kaplan : Her blog started out focusing on fixing broken small business marketing, and now, she is concentrating on creative businesses serving the trade show industry (such as exhibit designers, video producers, graphic designers, and web developers). Jodi says “It has helped me to reach more people, attract more prospects, and create trust and authority. I’m building regular readers and a list of subscribers for future marketing projects.”

+ Greg Digneo :  Had a passion for small business and marketing. Over a period of time he became focused on blogging about marketing small technology companies. For him “It’s been great for PR, for getting new customers, and for meeting a variety of different people, some of whom I partner with – many of whom I keep in touch with on a monthly basis.”

+ Sue L Canfield : “It’s another tool I use also to promote my clients and their services.My focus is to educate prospects and clients with the information found at my blog and directing them back to my website. One prospect did become my client because she liked the way I wrote on my blog and that was a turning point in her deciding to use my services.”

+ Tony Blei : “I’m a photographer. Few know who I am. I thought I would write a blog that, should an agency Google me, would let them know who I was and give insight into my creative personality. But it doesn’t end there.
I’m on Twitter. I try to post relevant tweets. I read the tweets of others and one day read someone else’s blog and left a comment. The owner of the blog liked what I had to say and I referred them to my blog. They read a few things and now I am a guest blogger for Black Star Rising. By doing all of this I feel that my presence is being elevated and people will become more aware of what I can do for them.”


Have you taken up blogging yet? What’s your story?
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Social Media Marketing Plan for IT companies

July 1st, 2009 | Biz Blogs | 4 Comments »

Here are a few ideas on how an IT company can involve employees and generate content that can take Branding to another level. Use of social media tags an organization as progressive and tech-savvy. Also, it brings an organization to the notice of potential clients, potential employees, and increases credibility among both.   

1. Technical training videos on youtube: Will it hurt you if you record your internal trainings and upload the videos online. Yes, even for the use by your competition. What if they too upload a few?     

2. Blogging by all employees on Official Blogs. Blogging should be encouraged by management, everyone wants to be a CEO, and they like to do what a CEO does, so what if a CEO starts blogging?

3. Twitter and Facebook - regular updates on all new technical achievements & events. 

4. CSR - Initiatives that organization has taken up as corporate social responsibility should be highlighted via official website and blogs. Press release is no more effective as compared to blogs that are read, commented upon and trackbacked. 

5. Rejuvenate your website - If it has lots of static content that you updated an year back, you may take a call to Bring it to life. 


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