Sethisms - from the God-in-Seth
One liners have always been thought inspiring and helpful for me. I’ve been following Seth for about an year now. I just thought, it would be great to share his pithy power packed thoughts with everyone. So here is Seth on various topics: (taken from his blogs)
Startups: Being the dumbest partner in a room of smart people is exactly where you want to be.
Excellence: So, if there’s time for an emergency (Jello), why isn’t there time for brilliance, generosity or learning?
Work: When you’re gone, will they miss what you do? It’s not too late to change the answer…
Marketing: The only way your organization is going to make an impact is to market in the way only you can.
Buying: “..people end up buying the thing they want, not the thing they necessarily need.” -
Customers: If you don’t like the way someone is acting, understand you can’t change his behavior, you can only change his circumstances.
Marketing: It’s not the data that people seek, it’s the mood.
Aim: If you have no wish, how can it possibly come true?
Boss: Trying to convince a CEO of anything is a little like trying to convince a cop not to give you a ticket. It’s possible, but rarely worth the effort, given the odds.
Humility: “You are right. I screwed up. I’m sorry.”
Organization: Transparency works if it’s authentic.
Performance: Interesting business lesson learned on a bicycle: it’s very difficult to improve your performance on the downhills.
Change: Change is a bear, but it’s better than death.
Marketers: all marketers are now on an island
Marketing: We market to friends very differently than we market to strangers.
Marketing: Big marketing breakthroughs always come from doing something that everyone else says is off the table.
Psychology: We notice what we choose to notice.
Focus: Do you have an agenda?
Mistakes: Retractions let your marketing (and your entire organization) move forward even after you’ve made a mistake.
Decisions: A knife usually cuts through the clutter better than a spoon.
Recruiting: If you want to hire a copywriter, do some copywriting.
Outsourcing: Safe is Risky.
Permission Marketing: Permission is like dating. You don’t start by asking for the sale at first impression. You earn the right, over time, bit by bit.
Success: If there were shortcuts, people smarter than you and me would have found them already.
Sales: Every bad sale costs you five.
I’d hang it on my desk. If you happen to print them on your T-shirt, send me one too. 
Posted by
at
10:22:02
And the first one is my favorite
“Safe Is Risky” is probably my favorite one.
i like ur blog
and like “: Being the dumbest partner in a room of smart
people is exactly where you want to be.”
“Permission is like dating. You don’t start by asking for the sale at first impression. You earn the right, over time, bit by bit.”
Thanks!