UVTimes

One liners have always been thought inspiring and helpful for me. I’ve been following Seth for about an year now. I just thought, it would be great to share his pithy power packed thoughts with everyone. So here is Seth on various topics: (taken from his blogs)

Startups: Being the dumbest partner in a room of smart people is exactly where you want to be.

Excellence: So, if there’s time for an emergency (Jello), why isn’t there time for brilliance, generosity or learning?

Work: When you’re gone, will they miss what you do? It’s not too late to change the answer…

Marketing: The only way your organization is going to make an impact is to market in the way only you can.

Buying: “..people end up buying the thing they want, not the thing they necessarily need.” -

Customers: If you don’t like the way someone is acting, understand you can’t change his behavior, you can only change his circumstances.

Marketing: It’s not the data that people seek, it’s the mood.

Aim: If you have no wish, how can it possibly come true?

Boss: Trying to convince a CEO of anything is a little like trying to convince a cop not to give you a ticket. It’s possible, but rarely worth the effort, given the odds.

Humility: “You are right. I screwed up. I’m sorry.”

Organization: Transparency works if it’s authentic.

Performance: Interesting business lesson learned on a bicycle: it’s very difficult to improve your performance on the downhills.

Change: Change is a bear, but it’s better than death.

Marketers: all marketers are now on an island

Marketing: We market to friends very differently than we market to strangers.

Marketing: Big marketing breakthroughs always come from doing something that everyone else says is off the table.

Psychology: We notice what we choose to notice.

Focus: Do you have an agenda?

Mistakes: Retractions let your marketing (and your entire organization) move forward even after you’ve made a mistake.

Decisions: A knife usually cuts through the clutter better than a spoon.

Recruiting: If you want to hire a copywriter, do some copywriting.

Outsourcing: Safe is Risky.

Permission Marketing: Permission is like dating. You don’t start by asking for the sale at first impression. You earn the right, over time, bit by bit.

Success: If there were shortcuts, people smarter than you and me would have found them already.

Sales: Every bad sale costs you five.

I’d hang it on my desk. If you happen to print them on your T-shirt, send me one too.