Social Media Marketing Plan for IT companies
July 1st, 2009 | Biz Blogs |
Here are a few ideas on how an IT company can involve employees and generate content that can take Branding to another level. Use of social media tags an organization as progressive and tech-savvy. Also, it brings an organization to the notice of potential clients, potential employees, and increases credibility among both. 
1. Technical training videos on youtube: Will it hurt you if you record your internal trainings and upload the videos online. Yes, even for the use by your competition. What if they too upload a few?
2. Blogging by all employees on Official Blogs. Blogging should be encouraged by management, everyone wants to be a CEO, and they like to do what a CEO does, so what if a CEO starts blogging?
3. Twitter and Facebook - regular updates on all new technical achievements & events.
4. CSR - Initiatives that organization has taken up as corporate social responsibility should be highlighted via official website and blogs. Press release is no more effective as compared to blogs that are read, commented upon and trackbacked.
5. Rejuvenate your website - If it has lots of static content that you updated an year back, you may take a call to Bring it to life.
4 Responses
nice…your ideas are going to a next level…good to see ur imagination…i can see a CEO in the making
Thanks! your encouragement is working you see…
almost every thing said here is already in big organization. Ya for new group this is indeed help ful.
You are right. But big organizations are few. They have access to the best of talent and facilities. My ideas work for small businesses that have potential to make it big.