Launching a new blog - Part 2
June 1st, 2009 | Biz Blogs |
[Overstuff your blogs]
The problem with new bloggers is mostly not about the quality, but about the quantity. Remember a reader is like a client visiting a shop. He wants to see it stuffed, he wants to see variety, he wants to see crowd of other costumers. Which shop gathers your attention in the market? The one that is sparsely occupied with stuff or the one that is completely overstuffed?
Nothing is more disappointing for a reader then having to close your blog because there’s nothing left to read. And if you are an irregular blogger, you increase the chances of loosing the reader even more. If you are interesting, you have to be addictive. Consider a new reader finds your blog extremely interesting and visits again tomorrow and finds nothing new. Will he be delighted?
Imagine if popular TV series Friends or How I met your mother were screened irregularily, will they be able to reach this level of popularity? So there are two ways, either one has to be a regular blogger, OR has to create a huge pile before going to the readers OR both.
So overstuff your blog shop before opening it up to customers. How many is enough? I’d say when you have 100 posts, a new reader will certainly never have to quit because he is finished reading. But practically it is good to have at least 20 posts before you start worrying about readership at all.
