Launching a new blog - Part 1
[How to get readers to my blog?]
Every week there is a new person asking this question in online forums. Perhaps they are dazzled by the popularity of a few online authors, bloggers & marketers. And want to reach same levels of popularity fast. I already explained some essential steps to get started with your self-branding excercise. But there is one thing everyone should keep in mind.
What is in it for readers?
Sure your blog is interesting. Everyone finds their stuff interesting enough, but does it cater to the real problems of their readers. I find many interesting blogs everyday. But the ones I hook on to are certainly the ones that solve my current problems, and look like potentially solving my future problems as well.
Choose your readers!
Who do you want to read your blog? You have to carefully choose your readers and identify their requirements. OR you may carefully choose things that you wish to write and then focus on how you can erach teh interested lot. Many a times bloggers are confused about these two very different things. Either you write for some “specific” lot of readers OR you have to find the specific lot interested in your thoughts.
So if you want a certain category of readers, think about their requirements.
If you rather want to get readers who just like ‘your’ stuff, focus on finding the right people. It’s apparently gonna take more time.
Posted by
at
14:29:00
