Creating a Brand of your Self - Part 2
October 17th, 2008 | Biz Blogs |
[Also, "Plan B" for the Non-Creative People]
Here are generic steps on how you can begin to do “what you always wanted to do” and also see if u can make this work pay for your bills.
Theoretically…
“Conceptualize it”: Have a creative idea? nurture it and make it big. It may be a painting, a new gadget, software tool or whatever. If your not sure about the ‘bigness’ of the idea just note it down somewhere so that your brain can happily process another one. Also, it gves you a chance to come back to this idea later.
“Create it”: Implement your idea, create the final product, your creative masterpiece
“Convert it”: Apply an existing business model or evolve your own.
Practically …
Create your e-identity! Establish yourself on the world wide web. People will not come to YOU, they will come to your skills for help. You have to display and market your skills on the internet. Typically, if you want to become a creative entrepreneur, your prospective client should be able to find you in top ten google searches. But first things first here is a list of all that you need to do. :
Step 1. Create a weblog:
[For Creative people]
Weblog is essentially the place where you keep all your creativity to display. Spit out your profile(informal resume), key strengths, learnings and creativity. It should essentially prove your worth with all your creativity, innovative ideas. One should provide solutions that fit in to innumerable problems that your prospective clientele should find useful. Dont worry about people making profit from your ideas initially. This altruism is a business strategy. The idea is to prove your name and creating that dependency on your ideas, leaving them yearning for more and eventually making them contact you and happily paying you for your talent.
Now this is an ideal approach. Its not easy, if it at all sounds that way. But then there is no short cut to success and sometimes journey is more rewarding than destination. This is an instrument to help you display your work. So all you have to do really is “what you always wanted to do”. And then display it here. Many websites offer free blogging/Photo Uploads so you don’t have to spend any money initially. May be after a while you would like to invest some money to enjoy additional features.
[For non-Creative people]
Well, God has gifted everyone with creativity. If you can create new beings, why cant you create some information that may be useful for the society. But lets say, you dont love to do anything, and still wanna be a part of the bandwagon. As I have iterated earlier, its not just to fulfil your creative self, it is also your plan B. Anyways if you think, you suck at any form of art or innovation. You may have to think a little about what do you do Best. Here are some approaches/examples for you:
+ You can just put in your notes/understanding/findings on a complex topic so that people dont have to spend as much time as you did.
+ If you like to criticize/condemn/complaint you can become a movie/technology/product/book critic and post reviews on popular websites that seek your review.
+If you like to help people, join forums/communities like linkedIn/codeguru where you can answer people’s questions.
Next post will discuss…
How to dazzle the web, Create your network, Market your weblog and how to convert it?
[Continue to Part 3]
